Tag Archives: The Cookbook Maven

Cookbook Look: Mueller’s “Tested and Proven Recipes”

Published on the heels of the Stock Market Crash of 1929, this smart little cookbook focuses on simplicity, economy and “meat stretching.” It opens with a letter to the “Homemakers of America” and contains several pages attesting to the quality, … Continue reading

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Whole Lotta Man-Pleasing Going On

Baking Made Easy (1920s) Occident Flour “There is hardly any dessert more popular with the male members of the family (so the women who attend our Baking Schools tell me) than good, old-fashioned pie!” Man-Pleaser Salads (1938) Knox Gelatine “Men … Continue reading

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Let them eat PINK cake!

This delightfully retro Pet Milk advertising cookbook features GORGEOUS color food lithography, from it’s pink-cake cover to the healthy milk-fed baby on its back cover. In between are recipes for delicious cream and berry desserts – the featured Strawberry Cream … Continue reading

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Cook Until Done: Evolution of the Recipe

In the early days of cookbooks, recipes were more art than science and contained helpful instructions like “cook until done.” How did we get here from there?
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