Tag Archives: advertising ephemera

When men were men and homemakers were always happy

Ah, a relic from a by-gone era! Pet Milk created some truly delightful advertising cookbooks in the 1940s and 50s, full of splashy color images, homey recipes and snippets of advice for the eager-to-please wife and mother. “Husband Tested Recipes” … Continue reading

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Cookbook Look: Mueller’s “Tested and Proven Recipes”

Published on the heels of the Stock Market Crash of 1929, this smart little cookbook focuses on simplicity, economy and “meat stretching.” It opens with a letter to the “Homemakers of America” and contains several pages attesting to the quality, … Continue reading

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Whole Lotta Man-Pleasing Going On

Baking Made Easy (1920s) Occident Flour “There is hardly any dessert more popular with the male members of the family (so the women who attend our Baking Schools tell me) than good, old-fashioned pie!” Man-Pleaser Salads (1938) Knox Gelatine “Men … Continue reading

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Let them eat PINK cake!

This delightfully retro Pet Milk advertising cookbook features GORGEOUS color food lithography, from it’s pink-cake cover to the healthy milk-fed baby on its back cover. In between are recipes for delicious cream and berry desserts – the featured Strawberry Cream … Continue reading

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1935 H.W. McNess Cook Book – Recipes in 14 Languages!

This one has great photos and product advertisements along with recipes from Argentina, China, Denmark, France, Germany, Greece, Hungary, Italy, Norway, Poland, Russia, Spain, Sweden and Switzerland written in their native languages! See this and other great advertising cookbooks at … Continue reading

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Advertising Cookbooks Rock!!!

Babies love Pet Milk!
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Collecting Vintage Cookbooks

Vintage cookbook subgenres provide cooks and collectors with a wide variety of themes to choose from!
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