Tag Archives: 1940s

When men were men and homemakers were always happy

Ah, a relic from a by-gone era! Pet Milk created some truly delightful advertising cookbooks in the 1940s and 50s, full of splashy color images, homey recipes and snippets of advice for the eager-to-please wife and mother. “Husband Tested Recipes” … Continue reading

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Whole Lotta Man-Pleasing Going On

Baking Made Easy (1920s) Occident Flour “There is hardly any dessert more popular with the male members of the family (so the women who attend our Baking Schools tell me) than good, old-fashioned pie!” Man-Pleaser Salads (1938) Knox Gelatine “Men … Continue reading

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Let them eat PINK cake!

This delightfully retro Pet Milk advertising cookbook features GORGEOUS color food lithography, from it’s pink-cake cover to the healthy milk-fed baby on its back cover. In between are recipes for delicious cream and berry desserts – the featured Strawberry Cream … Continue reading

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Advertising Cookbooks Rock!!!

Babies love Pet Milk!
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Food Fights for Freedom

Food fights for freedom!
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