Author Archives: cookbookmaven

About cookbookmaven

The Cookbook Maven specializes in vintage cookbooks, food-related advertising ephemera and vintage home wares - especially product advertising cookbooks, appliance cookbooks and Betty Crocker cookbooks. You'll find a selection of these in my Cookbook Maven shop on Etsy, along with other fun and affordable vintage goods. Follow my blog to read more about collecting cookbooks, cooking and homemaking history plus hot picks from my shop!

Elderberry wine

Put 3 gallons of water over the fire. Let boil then add 9 lb of white sugar. When this boils, add the white of one egg, well beaten. Let boil about 5 minutes then strain the white of egg off. … Continue reading

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When men were men and homemakers were always happy

Ah, a relic from a by-gone era! Pet Milk created some truly delightful advertising cookbooks in the 1940s and 50s, full of splashy color images, homey recipes and snippets of advice for the eager-to-please wife and mother. “Husband Tested Recipes” … Continue reading

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Sunday Morning Waffles

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Why I love selling vintage cookbooks (one of many reasons)

I recently sold a cookbook published by a church in San Diego, Ca and was delighted to receive this email from the buyer: “I was the organist at Brooklyn Heights Presbyterian Church in the early 1970s, and although I was … Continue reading

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Cookbook Look: Mueller’s “Tested and Proven Recipes”

Published on the heels of the Stock Market Crash of 1929, this smart little cookbook focuses on simplicity, economy and “meat stretching.” It opens with a letter to the “Homemakers of America” and contains several pages attesting to the quality, … Continue reading

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Whole Lotta Man-Pleasing Going On

Baking Made Easy (1920s) Occident Flour “There is hardly any dessert more popular with the male members of the family (so the women who attend our Baking Schools tell me) than good, old-fashioned pie!” Man-Pleaser Salads (1938) Knox Gelatine “Men … Continue reading

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Let them eat PINK cake!

This delightfully retro Pet Milk advertising cookbook features GORGEOUS color food lithography, from it’s pink-cake cover to the healthy milk-fed baby on its back cover. In between are recipes for delicious cream and berry desserts – the featured Strawberry Cream … Continue reading

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