Put 3 gallons of water over the fire. Let boil then add 9 lb of white sugar. When this boils, add the white of one egg, well beaten. Let boil about 5 minutes then strain the white of egg off. Take from the fire and add 1 quart of Elder Blossoms picked from the stem and pressed hard in a qt cup when cold, add 3 tablespoons of lemon juice and one cake of yeast let stand for 6 days stirring every day then strain. Add 3 pounds of raisins. Let stand until December then it is ready to use. The wine should be made the same day the blossoms are picked. [From the collection of Mrs. W.M. Douglas, Kansas City, MO, c. 1918]
Ah, a relic from a by-gone era! Pet Milk created some truly delightful advertising cookbooks in the 1940s and 50s, full of splashy color images, homey recipes and snippets of advice for the eager-to-please wife and mother.
“Husband Tested Recipes” by Mary Lee Taylor is no exception. I love the cover art – a collage of happy hubbies entranced by wifey’s perfect Pork Chop Dinner and Pet Apple Pie! This booklet is chock full of recipes for man-pleaser favorites, from cakes and pies, cookies and desserts to hearty main dishes.
I “heart” vintage advertising cookbooks, don’t you?
I recently sold a cookbook published by a church in San Diego, Ca and was delighted to receive this email from the buyer:
Favorite Foods: Give Us This Day Our Daily Bread
“I was the organist at Brooklyn Heights Presbyterian Church in the early 1970s, and although I was only there for a year I have many happy vivid memories of that place and its dear people. Many of them had belonged for years and years, so I hope to see some names I know in the cookbook. Looking forward to it!”
Stories like this just make my day – it’s such a thrill to reunite a cookbook with someone who’s got history with it.
Published on the heels of the Stock Market Crash of 1929, this smart little cookbook focuses on simplicity, economy and “meat stretching.” It opens with a letter to the “Homemakers of America” and contains several pages attesting to the quality, digestibility and health value of Mueller’s macaroni, spaghetti and egg noodles. Mueller’s products are the perfect food “for growing boys and girls” and “high pressure executives.” Even the “sunlit plant in which Mueller Products are made is one of the finest examples of immaculate cleanliness and order to be found in the world.” Wow! There are also cooking directions and serving tips, with some snazzy graphics of Mueller’s red, white and blue packages.
In addition to its beautiful illustrations and Art Deco styling, this wonderful little book contains recipes for some family favorites and perhaps even a few you haven’t heard of: Macaroni with Peas and Bacon, Spaghetti a l’Ohio, Spaghetti Chop Suey, Spaghetti with Eggs, Elbow Macaroni Rarebit and even sweet dishes like Egg Noodle Peach Cobbler, Egg Noodle Pudding and more. Just look at those pictures – who knew frankfurters laid out on a bed of egg noodles could be so darn pretty?
Posted in Featured Cookbooks
Tagged 1920s, advertising ephemera, antique cook books, Art Deco, color lithography, food advertising, husband tested recipes, jell-o advertising, regrettable food, Retro Cooking, tested recipes, The Cookbook Maven, vintage cookbooks
Baking Made Easy (1920s) Occident Flour
“There is hardly any dessert more popular with the male members of the family (so the women who attend our Baking Schools tell me) than good, old-fashioned pie!”
Man-Pleaser Salads (1938) Knox Gelatine
“Men like a salad that has a fresh, keen flavor.”
Husband Tested Recipes (1949) Pet Milk
“How wonderful it would be if I could fill a complete book with recipes for food that would be sure to please husbands.”
Hungry for more? Check out The Cookbook Maven shop on Etsy.
This delightfully retro Pet Milk advertising cookbook features GORGEOUS color food lithography, from it’s pink-cake cover to the healthy milk-fed baby on its back cover. In between are recipes for delicious cream and berry desserts – the featured Strawberry Cream Carnival Cake, plus variates with sponge cake, pastry and biscuits. And for dessert, there’s chocolate cake!